Ensure Fast and Reliable Customer Communications SMS marketing is the practice of sending marketing messages by text message. It's a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow.Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing.SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it.
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The benefits of SMS marketing for businesses are many: high deliverability, increased customer engagement and more revenue, just to name a few. SMS is one of the most convenient channels for communicating with your customers, and one of the most preferred mediums by customers themselves.SMS marketing works seamlessly with other channels you’re likely already using to talk to customers, like email and social media platforms. Plus, it’s a great tool for marketing automation. If you’re not already using text messaging to reach your audience, launching this channel should be a key priority. We’ll go into more detail about the benefits of SMS marketing and share some tips to incorporate it into your marketing strategy.