“Account management is the practice of providing customers with service, support and improvement opportunities to increase their consumption of a product or service and maximize retention, cross-sell and upsell opportunities within the customer base.”Account Handling is taking care of different customer 'accounts' all the while. We go about as the customer's primary resource with the office, and liaise with other interior divisions to arrange the publicizing exercises. Which includes liaising with customers consistently, directing gatherings, giving introductions and dealing with all the managerial work encompassing explicit missions. Promoting account organizers are the key of the publicizing scene.
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The purpose of account management is to define a full relationship between your business and the client as well as nurturing that relationship and providing value to your customer. Demonstrating that you have their best interests at heart and that you, as a company are dedicated to fulfilling them. The successful implementation of account management, adds value to an initial transaction that was initially price-driven. It allows you to create a solid, strong and long-term relationship as well as providing a quality service or product. Encouraging customer loyalty and above all customer satisfaction.