“Promote Your Company Story and News on the Right Platform” Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing. Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.Social media marketing is the use of social media platforms and websites to promote a product or service.
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Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture. Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue. Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert.